01 — Project details
Say hello to Happy Money.
The initial ask was simple enough: present three different visual directions that would suit an in-person conference held in Palm Springs, CA. With the financial tech industry at the top of my mind, married with the voice and visual identity of the brand, I worked with the in-house creative team to deliver three distinct directions.
02 — Creative process
Inspiring a mood.
When considering the copy that would suit each visual style, I worked off of the moodboards our lead designer put together. With catchy titles and short but impactful descriptions, I aimed to get a unique style across while inspiring excitement for the executive team.
6
directions considered overall
117
total inspiration images pulled
4
drafts of the presentations
1
winning direction: Loud & Proud