Social Media Marketing
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01 — Project details
Hook, line, and sinker.
Every week, I am brought on to write 3-5 new social media advertisements for new, popular, or on-sale products.
During promo season, I'm tasked with presenting our promotional offers in a way that is eye-catching, clear, and actionable without being overwhelming.
02 — Creative process
Did you see what KiwiCo did?
To make our ads stand out in an oversaturated market, I benchmark against our competitors and reference current trends before reading customer reviews and seeing how we can address what people are searching for in a fun, relatable way.
27
times we defeated previously "winning" ads with new creative
101
unique captions written in 2024
33
emojis on rotation
36
hour average turnaround time