01 — Project details
Hi, we're KiwiCo!
To introduce and educate new-to-file customers about KiwiCo through a series of welcome emails.
02 — Creative process
How do you do, fellow parents?
I wanted to take the time to lean into our key value propositions in a way that felt relatable and like we were speaking in a language parents understood (which meant speaking to the parents I worked with to get their feedback!).
15
total emails written (5 for KiwiCo Clubs, 5 for Panda Crate, and then Holiday variations)
10
stakeholders worked with
8
rounds of feedback
2
celebratory donuts consumed